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Owen Sound - February 26, 2009 - SailorJones Media is developing two local internet channels to serve Grey/Bruce and Huron/Perth. The sites, reGB.tv and reHP.tv will be focused on interactive video content ‘regarding' these communities.
"I was born in Wingham and had my first job in media there. My family is from Huron/Perth and I grew up in Walkerton", said Barbara Jones, President & Executive Producer of Owen Sound based SailorJones Media. "I recognize the business realities faced by small market Canadian broadcasters. It's a tough market. I hope the products we're developing will ensure local stories and voices continue to be heard, and most importantly seen."
reGB.tv and reHP.tv are part of SailorJones Media's larger business strategy to build a network of targeted/niche and locally-focused social networking sites. The sites will include content produced professionally by the SailorJones Media team as well as user-generated content [video, audio, photos, blogs]. Each site will include a menu of social networking tools so residents in Grey/Bruce and Huron/Perth can help create their own communities around subjects of interest to them.
"reGB.tv and reHP.tv will link residents in ways traditional media is unable to", said Jones, "Social networking sites have proven themselves as powerful vehicles for community building."
SailorJones Media plans to create permanent jobs in Grey/Bruce and Huron/Perth to build and create content for the sites, plus advertising sales. The company also plans to participate in several student job initiatives and is currently hiring student interns.
reGB.tv and reHP.tv will be launched in the latter half of 2009. A prototype for the project has been built and is currently being tested. SailorJones Media is in the process of gathering start-up financing for the localized business. Once launched, the sites will be financed through advertising and sponsorship, and new media production funds.
Earlier this week at the ongoing CRTC Review of Canadian Broadcasting in New Media hearings, Barbara Jones appeared as part of the Canadian Film & Television Production Association ( CFTPA) panel. As the industry association for independent television/film/interactive media producers in Canada, the CFTPA supports the development of new productions. Jones is a member of the CFTPA's New Media Committee.